Brand Strategy Guide
The most practical guide to brand strategy.
Go beyond logo design and become a brand strategist. Learn how to build brands the strategic way.
Start with strategy
Do clients force their ideas onto you?
- Stop wasting time hoping that your clients will “get it”.
- Make more money and be able to charge for thinking.
- Avoid revisions later on, engage the client & nail it at first.
- Gain prestige and get recognized by clients as a true expert.
- Stop feeling guilty about not knowing how to sell the idea.
- Rest easy knowing you’re equipped with a proven framework.
Become a strategist
Master the art of Strategy
Hi! My name is Arek.
I’m the author of this guide and I went from working at top branding agencies to launching my own studio.
Now I share some of the top frameworks to help you succeed.
This is my story.
How it works
Align your client on the same vision.
Run a discovery workshop.
Design relevant concepts.
Get client’s approval fast.
Why do I need the Strategy Guide?
When you onboard a new client and jump straight into design, you often find yourself in endless rounds of revisions and loss of control in your process.
- Turn yourself into a brand strategist.
- Attract better clients with bigger budget.
- Feel safe and strong about your process.
In this guide
80+ Page Guidebook
Practical guide packed with tips, tools and techniques to give you tactical direction and clarity.
12 Video Tutorials
Watch my step-by-step video tutorials. Real client strategy session videos included.
Worksheets & Templates
Use fillable PDFs to run your workshops online or fill them out in person (examples included!)
Example Strategy Brief
Use our templates to create your own branded delivery document with ease.
Build brands faster
For anyone working on branding projects.
What people say
Still not convinced?—Don’t take my word for it! Check out some of the emails and social media messages I get from people who enjoyed this course.
“A really great resource if you’re looking to take a strategic approach towards brand building. Since we started using it, there’s 0 pushback and minimum revisions.”
Akshay R, Creative Director
“The way Arek put this guide together, makes it so easy to use and extremely practical. Arek takes no BS approach — very impressed.”
Akemi M., Strategist
“In just 3hrs I was able to align the client’s team. I engaged them in the process, so later on they felt like my design concepts came actually from them. They loved it!”
Paul K., Designer
Brand Strategy Guide By ebaqdesign, what is it included (Content proof: Watch here!)
- Core Intro Full – ebaqdesign-18
- Core Purpose Full – ebaqdesign-18
- Core Vision Full – ebaqdesign-18
- Core Values Full – ebaqdesign-19
- Positioning Intro Full – ebaqdesign-19
- Positioning Audience Full – ebaqdesign-19
- Positioning Market Full – ebaqdesign-20
- Positioning Goals Full – ebaqdesign-20
- Persona Intro Full – ebaqdesign-20
- Persona Personality Full – ebaqdesign-21
- And more!