Description

CreativeLIVE – Fearless Marketing

Strong marketing is an essential element of all successful businesses, but many entrepreneurs lack the knowledge and confidence needed to effectively market their brand.

Join bestselling author and marketing expert Barbara Findlay Schenck for a two-day workshop that will teach you the essential marketing principles to create a powerful brand identity and messaging framework. Barbara will help you overcome your fears so you can connect confidently with your ideal clients.

Throughout this course, you will develop strategies to determine who to target your marketing and what to do to reach the right customer base. Barbara will cover how to turn a potential customer into a loyal customer who refers others to your brand. You will also learn how to establish a footprint in the market to create repeat business and multiply sales.

At the end of this course, you will have a marketing plan that will help you fearlessly connect with your customers and create a powerful brand

Fernando Lopez
Barbara is a marketing strategist and small business advocate who helps business leaders start, mark, market and, when ready, sell their businesses. She has worked with hundreds of companies and shares her advice on a shelf full of Books For Dummies, including Small Business MarketingKit For Dummies, Branding for Dummies, business plans Kit for Dummies and Selling your Business for Dummies. She is also the author of the BizBuySell guide to selling your small business, a columnist for MSN and other nationally read news sites, a Business Features Contributor, and a presenter at conferences and courses.

Internet Marketing Course

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies, such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
it changed the way brands and companies use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical stores, digital marketing campaigns have become commonplace,
using combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influence marketing, content automation,
campaign marketing, data based marketing, e-commerce marketing, social media marketing, social media optimization, direct email marketing, screen advertising,
E-books, optical discs and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback and mobile ringtones on hold. The extension to non-Internet channels differentiates digital marketing from online marketing.