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Dan Carlton – The Inspired Creative Brief

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Description:

Here’s what you’ll get:

There are five sessions within this course, each providing detailed instruction on an important part of the brief writing process.

I. THE ROLE OF THE CREATIVE BRIEF:

• The three primary functions of a creative brief / What creative teams want in a brief / What a brief should and shouldn’t be / The five sins of brief writing

II. DEFINING THE BUSINESS PROBLEM:

• The art of defining a business problem / The 20 questions to ask when ing a project / Tapping into free resources to gather background information / Conducting a gap analysis / Pulling apart the symptom from the disease / Prioritizing which business problem to solve first

III. DEVELOPING A PROPOSITION:

• Using a Proposition Wheel to brainstorm potential proposition statements / Developing a Creative Brief Prototypes / Evaluating the merits of the proposition statement

IV. WRITING THE BRIEF:

• Understanding the 7 most important brief questions / The difference among a descriptive, promissory and invitational key idea statement / When to use a literal versus a figurative key idea statement

V. ORCHESTRATING THE BRIEFING:

• How to establish rapport with creative teams / Designing the briefing to align with your creative team’s unique learning style / Using DIY design and animation tools to bring the brief to life / How to provide creative feedback without destroying trust

Bond -Stock Trading course: Learn about Bond -Stock Trading

Bond trading definition
Bond trading is one way of making profit from fluctuations in the value of corporate or government bonds.
Many view it as an essential part of a diversified trading portfolio, alongside stocks and cash.

A bond is a financial instrument that works by allowing individuals to loan cash to institutions such as governments or companies.
The institution will pay a defined interest rate on the investment for the duration of the bond, and then give the original sum back at the end of the loan’s term.

A stock trader or equity trader or share trader is a person or company involved in trading equity securities.
Stock traders may be an agent, hedger, arbitrageur, speculator, stockbroker.
Such equity trading in large publicly traded companies may be through a stock exchange.
Stock shares in smaller public companies may be bought and sold in over-the-counter (OTC) markets.

Stock traders can trade on their own account, called proprietary trading, or through an agent authorized to buy and sell on the owner’s behalf.
Trading through an agent is usually through a stockbroker. Agents are paid a commission for performing the trade.

Major stock exchanges have market makers who help limit price variation (volatility) by buying and selling a particular company’s shares on their own behalf and also on behalf of other clients.