• Six in-depth multi-million-dollar control breakdowns, including video and audio recordings as well as complete, word-for-word transcripts. Plus, you’ll see me break down or discuss controls I went head-to-head against…including controls copy chief-ed by top A-lister Parris Lampropoulos and two written by David Deutsch and other top copywriters.
• 57 “in-the-field” swipes, variants, and split tests you can model, adapt, and pull ideas from for your next project. (Don’t worry about “swipe overwhelm”. Because I’m walking you through each and every one. Telling you what worked, what didn’t, and why.)
• Six “takeaway” documents for each control breakdown distilling the most important secrets, strategies, and tactics. Each contains at least 6 to 8 pages of the most powerful concepts that you can quickly refer to whenever you need a helping hand. Not only will they help you develop the mindset and psychology of an A-list copywriter, they provide a kind of “road map” for approaching each type of promo.
• A bonus control breakdown from a behind-the-scenes, invitation-only call hosted by Agora Financial. You’ll get my full interview with Joe Schriefer and David Garfinkel, plus the complete, word-for-word transcript and promo swipes of this highly-successful anti-aging supplement sales page.
• A second bonus control breakdown of the financial promo I wrote that beat the great Jim Rutz not just once, but twice! You’ll get my video and audio breakdown that walks you through the tactics I used to get my initial control and then revive it for a second run. Plus you get a summary of key takeaways, my original control promos and multiple cover and lead tests, and a glimpse of the Rutz controls I had to beat. Packed with timeless lessons you’ll profit from for years to come!
• Exclusive, in-depth training on Supplement Copy Compliance Secrets. You’ll speed your way to knowing how to write compliant copy that actually sells…and discover how to keep you and your client out of trouble!
• The one tool you won’t want to be without—my Royalty Negotiation “Cheat Sheet”. You can easily read this in one short sitting and use it to quote higher fees and lucrative royalty arrangements…as early as tonight!
• The famed Gene Schwartz Phillips Publishing lecture transcript. I consider this mandatory reading for any copywriter who wants to get really good at writing copy and understanding the psychology behind it. You’ll want to refer to it again and again—I know every time I do so I pick up another valuable insight!
• A shot of confidence knowing you’re armed with proven A-level strategies that have made hundreds of millions in sales for my clients over the last 20+ years…and can help YOU rack up control after control!

• CircO2 Control Breakdown Live Call Video – 1h 27m 48s
• CircO2 Control Breakdown Live Call Audio – 1h 29m 17s
• Takeaways from Kim’s Analysis of Previous CircO2 Controls – 119 KB
• Takeaways from Kim’s Breakdown of Her CircO2 Controls – 172 KB
• Takeaways from Kim’s new CircO2 email – 214 KB
• CircO2 Control Breakdown Transcript – 291 KB

• CircO2 Kim “MIT Scientists” control – 2.3 MB
• CircO2 previous control “Secret Weapon” – 1.15 MB
• CircO2 previous control “Nitric Oxide” – 11.3 MB
• CircO2 Kim “Youngsters” control – 12.1 MB
• CircO2 Kim “MIT Scientists” control online sales page – 3.75 MB
• CircO2 Kim “Youngsters” control online sales page – 3.14 MB
• CircO2 “Forget vitamin C” test email – 132 KB

“Bookalog” direct mail promo that mailed for 10 years as the control for the publisher formerly known as Boardroom. This promo presents a “soft offer” for a book about the healing power of superfoods. First mailed in 2007 and reigned as the control for at least 8 years, then brought back to life later online and in the mail for at least 2 more years. Promo was last mailed in 2016.

• Superfoods Rx Control Breakdown Live Call Video – (1h 12m 13s)
• Superfoods Rx Control Breakdown Live Call Audio – (1h 12m 08s)
• Takeaways from Kim’s Superfoods Rx Control Breakdown – 230 KB
• Superfoods Rx Control Breakdown Transcript – 284 KB

• SuperFoods Rx original launch promo and test covers – 4.62 MB
• SuperFoods Rx “Hot Cocoa” booklog control – 2.67 MB
• Superfoods Rx test covers – 853 KB
• Superfoods Rx lift letter and envelope test – 116 KB
• More Superfoods Rx cover and envelope tests – 1.05 MB
• New Superfoods Rx lift letter and envelope test – 557 KB

• Advanced Memory Formula Control Breakdown Live Call Video – (1h 28m 04s)
• Advanced Memory Formula Control Breakdown Live Call Audio – (1h 28m 31s)
• Takeaways from Kim’s Advanced Memory Formula Control Breakdown – 146 KB
• Advanced Memory Formula Control Breakdown Transcript – 285 KB

• AMF previous control B “Widely Hyped” – 725 KB
• AMF previous control A “Scientists Discover” – 8.07 MB
• AMF original control 2010 “3 Hidden Memory-Destroying Triggers” – 2.54 MB
• AMF alternate control 2010 “How to End Memory Problems” – 2.61 MB
• AMF Luteolin update 2012 “Train of Thought” – 6.74 MB
• AMF 2012 Luteolin cover tests that produced new control – 389 KB
• AMF 3 Hidden Triggers control with luteolin update 2013 – 2.3 MB
• AMF NeuroFactor update 2014 “Nobel Prize-winning discovery” – 2.38 MB
• AMF 2014 to 2016 Test covers including new “Bam!” control – 719 KB

• My Sinus Miracle Control Breakdown Live Call Video – (1h 09m 58s)
• My Sinus Miracle Control Breakdown Live Call Audio – (1h 10m 03s)
• Takeaways from Kim’s My Sinus Miracle Control Breakdown – 373 KB
• My Sinus Miracle Control Breakdown Transcript – 255 KB
• Pelargonium full-text study – 246 KB
• Pelargonium study graph – 18.9 KB

• “My Sinus Miracle” Sales Page Control – 2.68 MB
• “My Sinus Miracle” Order Page – 810 KB
• MSM Control Email March20 – 309 KB
• MSM Lung Angle Email Test March20 – 415 KB
• MSM Fresh Air Email May20 – 569 KB
• MSM Revised Control Email – 536 KB

Kim’s long-running control for Advanced Bionutritionals, which she originally wrote in 2011 and is still being used as an online sales page and direct mail magalog to generate sales.

• Integrative Digestive Formula Control Breakdown Live Call Video – (1h 31m 06s)
  Integrative Digestive Formula Control Breakdown Live Call Audio – (1h 32m 00s)
  Takeaways from Kim’s Integrative Digestive Formula Control Breakdown – 178 KB
  Integrative Digestive Formula Control Breakdown Transcript – 292 KB

• IDF traffic-driver email – 208 KB
• IDF Kim’s “issuelog” direct mail control – 3.24 MB
• IDF Kim’s online sales page control – 1.95 MB
• IDF Kim’s “slim jim” direct mail test – 3.67 MB
• Previous IDF direct mail control “eat anything” headline with pedometer offer – 6.83 MB
• Previous IDF direct mail control “eat anything” headline with original offer – 1.72 MB
• Previous IDF direct mail control “stomach hurts” headline – 1.19 MB

Kim breaks down this joint health supplement direct mail promo…one of the first acquisition promos Kim wrote. She explains why her initial try failed, and the lessons she learned from it and applied to making this new promo so successful. She also explains how she kept it “alive” for so long as a result of various tests. Lots of valuable lessons here that Kim’s applied to writing multiple successful controls since!

• OPC Miracle Joint Complex Control Breakdown Live Call Video – (1h 05m 23s)
• OPC Miracle Joint Complex Control Breakdown Live Call Audio – (1h 05m 29s)
• Takeaways from Kim’s OPC Miracle Joint Complex Control Breakdown – 300 KB
• OPC Miracle Joint Complex Control Breakdown Transcript – 249 KB

• OPC “It’s a Miracle” tabloid cover test – 1.31 MB
• OPC original tabloid control promo – 943 KB
• OPC “Thousands” tabloid cover test – 718 KB
• OPC digest-sized control test – 751 KB
• OPC newspaper article test – 728 KB
• OPC new slimjim control – 1.28 MB
• OPC slimjim cover test – 111 KB

Kim’s interview with David Garfinkel where she breaks down her long-running anti-aging supplement sales page control for Green Valley Natural Solutions. Included is the 30-minute audio recording, a word-for-word transcript, and PDFs of the sales page promo and the control and test traffic driver emails.

• Vital Force Control Breakdown Interview Audio – 33 mins
• Vital Force Control Breakdown interview transcript – 202 KB
• Vital Force online sales page control – 12.5 MB
• Vital Force control email – 179 KB
• Vital Force test email – 193 KB

In this exclusive training, Kim explains why supplement copy is “different” from other types of copy used to sell books or newsletters…reveals “forbidden” words you should avoid using in copy…and gives you examples of creatively expressing your claims in ways that won’t land you or your client in hot water. Also included are promo examples of what NOT to do…plus 4 ways you can cover your “butt” when writing supplement copy. Also included are detailed slides for Kim’s presentation on Supplement Copy Compliance, including actual indemnification clause wording to include on your contracts…and a copy disclaimer to include when you submit your copy to clients. You get audio and video recordings of Kim’s training plus the complete set of slides.

• Supplement Copy Compliance Secrets video – 38 mins
• Supplement Copy Compliance Secrets audio – 38 mins
• Supplement Copy Compliance Secrets slide deck – 9.22 MB

• BONUS GIFT #3: Royalty Negotiation “Cheat Sheet” – 170 KB
• BONUS GIFT #4: Gene Schwartz Phillips Publishing talk transcript – 441 KB

• Jim Rutz control cover “Presidential Seal” – 2.4 MB
• “Change Monster” test front and back cover – 245 KB
• “Flashback” test front and back cover – 203 KB
• “Change Monster” “Flashback” tests selfmailer inside pages – 3.55 MB
• Jim Rutz control cover “Boomflation” – 2.96 MB
• Original control issuelog self-mailer – 478 KB
• Personal Finance #10 carrier–component package – 73 KB
• Personal Finance issuelog (original control)–component package – 631 KB
• Personal Finance buck slip–component package – 106 KB
• Personal Finance premium flyer–component package – 203 KB
• Personal Finance order certificate–component package – 113 KB
• Later control “Four Horsemen” issuelog – 486 KB
• Later test “Dollar Doomed” – 97.9 KB
• Later control “Post Election Shock” – 247 KB
• Later test “Big Tech Surprise” – 254 KB

“Kim’s master class has definitely helped me see clearly and discover how to structure what powerful copy looks like. This includes the nitty-gritty from headline to subheads, body copy, closing, and CTAs. Also, I learned from the approaches that Kim used – bullet approach, how to beat the Control, the empathy lead, proof/testimonials, and above all, the research process. For a newbie like me, it’s a mind-blowing process. I’ll surely recommend this training to others. In fact, I already have!”
—Mary Luz Feranil, Copywriter

“I loved everything I’ve seen so far. Just seeing how Kim thinks about hooks and angles made this masterclass super-valuable. It’s a great way to learn what works, especially in health.”
—Michael G., Copywriter/entrepreneur

“I would absolutely recommend Kim’s master class to anyone wanting to level up (or maybe even just hit level 1 from 0) in their promo copy game. She’s fun to follow along with, warm and friendly and easy to listen to, and shares a wealth of experiential knowledge in all the details we went over in her teardowns. Kim’s insight comes through with her comments and the details she shares. Quick tips based on her years of writing promos for how to speak to the prospect, and her thoughts on timeframes and research needed, are all probably clearer and more upfront than anyone else I’ve learned from to date. Money well-invested, I know I’ll end up going through this course again—probably more than once—to glean as many bits as I can!”
—Derek Schmeh, Copywriter

“I would definitely recommend Kim’s Million-Dollar Control Breakdown Master Class to my fellow copywriters. You get to look over the shoulder of one of today’s premier copywriters and hear her break down her process in a clear, actionable way. I took away a notebook’s worth of tips that I plan to apply to my own copy. Seeing what’s good and needs improving in copy so I can apply it to my own copy made her masterclass extra valuable. It was a tremendous value for the price.”
—Carolyn G., Copywriter

“Kim’s insights in her copy teardowns is an insider’s analysis of why her copy contributed to a winning campaign. Her masterclass provides a one-of-a-kind education for serious students of copywriting, from newbies to established writers who want to up their game. Highly recommend it!”
—Ed Hanada, M.D. rehabilitation specialist and copywriter

“As the saying goes, ‘Success leaves clues.’ And watching Kim examine her successes reveals many of those clues. Seeing how deep, deep, deep research is one of Kim’s major keys to success was extremely valuable, along with seeing all the elements she looks for in finding ways to beat a control. I also appreciated all the thought and preparation Kim obviously put into preparing what she was going to share. The quick critiques of our work were giant dollops of frosting on the cake. It was like having Babe Ruth watch me take a couple swings and give me some tips! After going through Kim’s master class, I now put more thought and energy into planning and researching before I write.”
—Dave Markov, Copywriter and Author

“Kim’s step-by-step breakdowns and the detailed explanations of why the copy decisions that were made, were made were incredibly valuable. Her master class is like the ‘director’s cut’ of copywriting where you get to ‘go behind the scenes’ and see how copy is really made. I already using applying at least one of her techniques to copy I’m writing now. Highly recommend!”
—David Lowenthal, Copywriter

“To get good at copy you need to know how to look at winning copy through a master’s eyes. That’s what made Kim’s Million-Dollar Control Breakdown Master Class so valuable: seeing how persuasive elements are interwoven throughout the copy and how it all comes together. Since going through Kim’s training, the way I study copy has gotten deeper. I can get more out of studying controls and use it in my own writing.”
—Billy Williams, Copywriter

“What made Kim’s Million-Dollar Control Breakdown Master Class so valuable was hearing her explain the thinking behind her controls and research, and then hearing how well they did. I’ve already used the ‘processes behind the processes’ to break down other successful controls, deeply analyze audiences, and find key nuggets in research. I’d recommend Kim’s masterclass to anyone who wants to better understand the process and thinking behind creating successful online controls (and it’s applicable to smaller projects as well).”
—Steve Hill, Copywriter/Entrepreneur

“As a copywriter, you’ve got to understand the process of crafting a winning sales page. And there’s no better way to do that than by learning from someone like Kim who breaks down the research and thought process for a winning sales letter. The course platform worked great, and seeing the previous controls and tests was an unexpected bonus. I’ve already applied one of Kim’s methods to confirm what I know, dig up testimonials, and to better understand customers’ fears about buying. If you want to write better sales pages, you definitely need this master class!”
—Roland Eva, Copywriter

KIM KRAUSE SCHWALM was always a marketer who could write copy. She spent more than 13 years in the corporate world in various marketing positions—from Brand Manager to Publisher to launching and running the Healthy Directions supplement business and growing it to more than $23 million in sales within 3 years—before she started her freelance copywriting career in 1998.

Now more than two decades later, Kim has built a reputation as one of the top A-level direct response copywriters in the country. She’s racked up dozens of successful direct mail and online controls, beating legendary copywriters and becoming the first female copywriter to get Boardroom control.

Kim writes winning copy and creates breakthrough marketing strategies for leading companies such as Soundview, Bottom Line, Agora, Green Valley Natural Solutions, and many others both in the United States and from England to Germany to Singapore.

She holds a Bachelor of Science in Mathematics and Statistics from Miami University in Ohio, and earned her MBA in Marketing from Loyola University Maryland. Kim credits her creative and analytical mind and marketing know-how for giving her a must-needed edge in today’s increasingly competitive copywriting world—and wants to help others gain the same “marketing- savvy” advantage.

She’s one of the few top-level copywriting veterans who’s still writing copy for clients…while being willing to share her success secrets to help up-and-coming copywriters go from “good” to “great”.