Molly Pittman – Facebook Retargeting Playbook

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Molly Pittman – Facebook Retargeting Playbook | Instant Download !


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Playbook Overview

Retargeting has changed the marketing game. There’s no doubt about it. But how do you harness that power to bring in more sales? This training will walk you through the ins and outs of Facebook retargeting so you can maximize your sales.

What You’ll Learn

  • Learn the basic fundamentals of retargeting and how you can use these ads to generate more sales
  • Understand how to apply the Facebook Pixel and configure it for your landing page to maximize your retargeting

Playbook Outline

Understand the Purpose of Retargeting 

  • Understand the Objective
  • What is Retargeting?
Understand the Facebook Pixel 

  • Getting Started with the Facebook Pixel
  • Facebook Pixel Best Practices
  • Set Up a Facebook Pixel
  • Set Up Custom Conversions
Create Facebook Custom Audiences 

  • What Are Website Custom Audiences?
  • Use Content to Segment Your Custom Audiences
  • Set Up Custom Audiences for Your Content
  • Run Ads to Your Custom Audiences
  • What’s Next?