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Ray Edwards – Copywriting Academy 2
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How to Manufacture Cash Flow on Command
According to the US Bureau of Labor and Statistics, only 30% of small businesses will survive.
Of the 70% that fail, 82% fail because of “cash flow issues.”
In other words, they run out of money.
What if I told you there was a skill you can develop that virtually ensures you will never run out of money?
What if this skill could give you the power to create cash flow on demand?
If you could accomplish this near-magical feat at zero cost… no additional staff, inventory, advertising, or other expenses required?
Well, I have such a skill. And I have taught it to many people. Now I’m willing to teach it to you. Here’s the story….
If you’re still not making the money you want in your business… if your solo professional practice isn’t providing you with the freedom and profits you dreamed of… if your platform isn’t bringing you income… if your launches are more of a “failure to launch”…
Even if you’re doing well, but just know there’s more…
The Copywriting Academy solves all these problems for you.
This Proven SYSTEM Cranks Out All the
Cash-Creating Copy You Need
This is not just a course, and not just a coaching program – it’s a system for writing copy.
Any and all copy you need for your business. The Academy is right for you if…
- You’re planning to do a “Jeff Walker style” Product Launch and you want to be sure you nail the copy.
- You are an entrepreneur, small business owner, or solo professionaland want to write your own copy (granting you the power to create “cash flow incidents” on demand).
- You’re a subject matter expert who is building a Platform – and you don’t want to smear your good reputation with sleazy, cheesy sales copy.
- You’re a writer (fiction, non-fiction, inspirational, how-to) and you want to sell more books without compromising your craft.
- You sell products, training or services in a “soft topic” market (like creative and spiritual work… plus art, music, or counseling).
- You’re a freelance copywriter who wants to learn dozens of new response-boosting tricks, the latest “social-friendly” copy techniques, and how to attract higher-paying clients by the dozen.
- You are a certified professional or work in a highly-regulated industry, and find other marketing and copywriting courses ignore the important compliance issues you face. (We’ll help you market effectively, keep your license safe, and show you how to stay classy!)
- You want to tap the profit-pulling power of compelling copy, but don’t want to shell out $50,000 (or more) every time you need sales copy written.
- You want to train your on-staff copywriter in the secrets of proven direct-response copywriting that gets results.
- You plan to hire outside pro copywriters, and want to know the “inner secrets” of their craft – so you can know for sure if you’re getting the real deal (and avoid getting ripped off!).
Write Copy That Sells…
Without Selling Your Soul
Let’s face the facts.
You know you need to write powerful, persuasive sales copy in order to sell your products and services. You probably know that you can change no other part of your marketing, but just replace mediocre copy with great copy, and sales skyrocket.
But there’s a problem.
The problem is most sales copy sounds sleazy and overhyped. We’ve all seen the crazy sales copy online that seems to scream “scam”. Maybe you are afraid that when we talk about writing sales copy, that’s what we’re referring to. Heaven forbid!
That style of copywriting may have worked at one time on the Internet, but its effectiveness is diminishing rapidly, and the power of that sort of marketing has already seen its day.
To succeed in modern times, you have to understand that your audience is smarter. They demand more respect than ever before. And they have always deserved it.
Today, the most powerful copy is heart-centered, not manipulative, yet powerfully persuasive.
This represents the convergence point of the needs of your customer, their desire for a solution, and the benefits of your product or service.
Communicating this convergence is the heart of powerful copy.
Before you disregard that as nice-sounding poppycock, stick with me. Consider this…
Here’s the Cost of Not Solving the
“Copy Problem”
What’s the potential cost of not solving your copywriting problem?
Everything, incalculable, astronomical!
That can be the cost of not solving your “copy problem.”
Is it really that important? You bet it is. The words on your site sell your products and services -whether those words are typed out, spoken in an audio file, or form the script of a sales video.
It’s easier to understand the reason a web business fails if we understand how it got messed up to begin with.
Here’s how it happens for most online businesses:
- Someone has a bright business idea.
- That same someone plans their business carefully.
- Then they slap up a website… usually a free one they got from their web host, or one their nephew made for them.
- And then they sit back and wait for the orders to roll in.
Guess what happens next?
Nothing, that’s what!
Most websites are like a Western Ghost town. You can practically see the tumbleweeds blowing down the empty streets.
Words or Design: Which Will You Choose?
Pop quiz: what’s the most important thing on your website?
Is it the pictures? The videos? The graphics? Or is it the words?
If you could only choose one element for your website… if I said, “Choose! You either get pictures, or you get words – but you can’t have both. Which is it?”
I hope you answered, “The words.”
It’s the Words on Your Site That Do the Selling!
The problem is, of course, coming up with just the right words.
Direct response advertising experts know that changing just one word in a headline, or “tweaking” one paragraph or layout element can result in sales increases.
But before we get into the secrets of what makes a great ad (and make no mistake, your website itself is indeed an ad), let’s ask (and answer) a more basic question…
Is It Possible You’re Only One
Sales Letter Away from Freedom?
One of my copywriting colleagues says, “You’re only one sales letter away from being a millionaire.”
I happen to think that’s true.
But let’s even tone it down just a bit…maybe believing you’re a “sales letter away from being a millionaire” is a little too much of a stretch for you.
Can you get your mind around this: you very well may be one (or two or three) sales letters away from financial freedom.
Think about that. Could one sales letter give you the freedom to quit your day job?
Could one successful sales letter pay off your debts?
Because I believe good sales copy is the one critical piece of leverage that can mean the difference between success and failure online… I call Copywriting a “Master Skill.”
Once you can write compelling sales copy, you can create money virtually “on demand.”
- Need some cash for a vacation? Come up with a promotional idea, write the copy for it, and put your copy in front of your audience!
- Tax man knocking at your door? Write some copy making a compelling offer, send the email, and watch the dollars flow into your inbox.
- Want to increase your income dramatically, without increasing your ad budget? Write a new piece of copy that converts browsers into buyers…and your bank balance fattens up like magic.
- Just need cash FAST? Write copy for someone else and pocket $5,000 or more for writing a simple letter like this one! (I’ll show you how to get these clients.)
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