LEARN HOW TO AUTHENTICALLY SHARE YOUR STORY
TO GROW YOUR FOLLOWING + SELL EASILY
… without relying on hope and a prayer – and a truckload of pretty (#ineffective) pictures.
THE STORY LAUNCH METHOD
IS A SOCIAL MEDIA TOOLKIT FILLED WITH A WORKSHOP, STORYTELLING PROMPTS, AND A PROJECT MANAGEMENT SYSTEM TO HELP YOU KICK-START YOUR SOCIAL MEDIA PROMOTION CALENDAR IN JUST AN AFTERNOON
Hey business owner,
I see you hustling hard to serve your customers and innovate new, creative ways to solve the problems we are facing. (And whew, aren’t we facing more problems than ever??)
You work hard to create more solutions, more services, and more products to meet the needs of your clients and customers. You are staying up late and getting up early, probably juggling time with your kids – and maybe you’re even a homeschool parent all of a sudden.
Then, when your product or offer is done and ready to be launched into the world, it’s like you freeze. HOW do I talk about this thing? How do I promote it? This amazing, wonderful thing that you’ve been working on and obsessing over for months now feels like a burden because you’re too close to it. You don’t know what to say so that it sounds genuine and authentic, much less what do you say that would INSPIRE someone to buy it.
The problem is… you’re showing up on social media (sometimes even every day!), but you’re STILL not getting the results you want… the results you know you could have if only you knew what to say…
Cuz unless someone’s changed the rules… (ahem, Zucks)
… (even a ton of) 💗💗💗 emojis still don’t translate into life-changing cash 😢😭😢
You know you must be missing something and you’re exhausted from trying to figure it out.
You have a whole ‘idea bank’ of social media prompts and a ninja looking calendar full of hot pink sticky notes counting down to your launch…
But as that date gets closer and closer you feel that all-too-familiar pit in your stomach.
What’s gonna make this launch any different from your last???
Sure, you’ve got…
• The Pretty Posts
• A Great Offer
• Enough 💗💗💗 emojis to make a Care Bear blush
But you don’t have a repeatable process to turn your fans and followers into buyers…
And YES, I’m gonna repeat myself until it sinks in –
“Likes” and comments DON’T = MONEY!!!”
However, there’s a whole new way to do social media, and that’s
using the perfect stories in the right order as a campaign to launch your next offer…
All it takes is a weekend of planning… That’s it. (and I’ll walk you through it, promise)
I want to show you exactly how to put this to work for your business – so you can have the successful launch you desire!
Imagine if you could create an entire social media promotional campaign for your upcoming launch in an afternoon and KNOW it will connect with your HECKYES! audience & CONVERT them into customers.
Hello there, I’m Kristen and I’ve been right where you are… overwhelmed by planning out all your social media content and annoyed that it isn’t connecting with your audience.
But I discovered an EASY way to launch new offers that will CONNECT with your audience and have them clamoring for your offer like women waiting in line at Target for the limited edition Lilly Pulitzer collection.
I’m on a mission to PULL THE CURTAIN BACK ON SOCIAL MEDIA PROMOTIONS and make them SIMPLE.
I’ve spent the last 10 years of my career building social media promotional plans for Fortune 500 companies, New York Times bestselling authors, and now I help entrepreneurs like you do the same.
Last year, when I was a ClickFunnels 2CCX Performance Coach helping hundreds of high achieving entrepreneurs with their funnels, I realized we were making it all too complicated.
Sporadically posting on social and praying with your social content just isn’t going to cut it in 2020.
You need the Perfect Story Method™.
WHAT IF YOU COULD BUILD YOUR LIFE AROUND
THE BUSINESS OF YOUR DREAMS?
LEARN HOW TO USE STORYTELLING
Social media “gurus” are a dime a dozen these days, but their teachings all fall flat because they fail to incorporate the #1 essential item: STORY. Instead of wasting time with social media prompts, you have to know the RIGHT story to share for the intended purpose.
CRAFT YOUR CAMPAIGN
Social media posts are good and can be effective WHEN they are placed in the right order, within a cohesive launch strategy. Learn the BRIDGE Campaign strategy I’ve used with my 7 and 8-figure clients.
WITH YOUR OWN
STORY LAUNCH CAMPAIGN
Storytelling is an art but what stories should be told for a marketing launch to CONNECT WITH THE AUDIENCE? But what stories do you share? or
Don’t feel like you have stories to share? We’ve got you covered… keep reading!
This step-by-step mini course and playbook is everything you need to craft a social media promotional campaign that will transform your tired messaging and convert your followers into customers.
Designed to be consumed implemented in just a weekend, this SIMPLE approach packs a punch and will work with ANY business, non-profit or ministry.
STORY LAUNCH METHOD™ Strategic
There’s a proven storytelling framework that transforms generic social media posts into emotional, converting tools for your business. When your fans read your posts, they will connect with your message and see the HOPE in what you are offering them. They will be able to see themselves in your stories and encourage them to buy the service or product that you’re offering.
CRAFT YOUR STORY WORKBOOK
The 3 phases of a Pressure Cooker Launch will be covered in this Craft Your Story Workbook:
Phase 1: Prep the Pressure
Phase 2: Cook the Campaign
Phase 3: Release & Review
The Campaign planner will help you plan each day’s theme including how many times to post and types of stories to cover for effective campaign conversions.
Want to plan your campaign visually? Use Trello to color-code, drag and drop story prompts and plan your campaign calendar for your next launch around the three Pressure Cooker Phases.
YOUR STORY BANK
With more than 100 different story prompts, you’ll have an abundance of ideas to choose from to craft your campaign messaging.
But these prompts are just the beginning… using the Strategic Storytelling Framework, they will be the jumping off point for you to craft custom messaging for your campaign
CALL TO ACTIONS
Learn how to use the HOOK, STORY, OFFER formula for engaging social posts every time. Getting someone to take ACTION from your posts is the whole point and you’ll get a list of clear call to action examples.
FIND YOUR STORIES
I hear “but I don’t have ANY stories?!” too much! This worksheet is for you…
The full-proof guide to finding and capturing the right stories that will communicate the right message to your audience and hook them in!
No one I’ve ever done this exercise with has EVER concluded that they don’t have valuable stories to share.
I’ve created a simple and strategic framework for dynamic social media launch campaigns that can be used over and over again — whenever you have something to launch!
Why Should You Trust Me?
- These aren’t just strategies to me. These are the exact blueprints and templates I’ve used for myself and my clients to increase their social following and launch their products and services profitably to raving fans.
- I’m not just a business coach, but I’m ALSO a marketing and social media consultant, strategist, sales funnel guru, designer, author, agency owner, and service-provider. (I’ve also had clients come to call me their digital fairy godmother, therapist, and long-lost best friend.) I’ve been working in the communications/PR, coaching and service provider online space since 2006 and I’ve been in digital marketing for over 15 years. I GET IT. (Why, yes… I am the unicorn you’ve been looking for.)
- I’ve helped my clients make LOTS of money across all different industries. I’ve worked with clients in a variety of industries from a world-renown guitar company to healthcare corporations to a truck stop company. (Yes, if you ask me to send a newsletter to your 50,000 truckers about your beef jerky specials, I’ve got you because I’ve done it!) I’ve used these marketing strategies that convert to create engaging campaigns, which have generated 5 and 6 figure launches all the way up to 7-figure launches in 24 hours.
They don’t call me a “Southern Belle” for nothing…
I’m an AUTHENTIC marketer and woman of integrity. I’m a mama to three littles and a wife to my hubby version 2.0 (yes, I’m divorced and remarried, which is a story for another day) and we live outside Nashville, TN. I’ve created a dream life where I get to work or play when I want around my family’s schedule.
TESTIMONIALS FROM HAPPY STORY LAUNCHERS
“I LOVED Kristen’s social media launch spreadsheet and system.
Social media for my business does not come naturally to me at all…it just feels hard to come up with what to say. So any time I launch anything new, I just ignore social media as a promotion tool altogether.
Kristen’s method made this so easy. Her spreadsheet basically holds your hand and walks you through the whole pre-launch, launch, and then follow-up.
She gives you hooks so you know what to say and when. It made everything SO much easier and actually doable!”
“I absolutely loved working with Kristen because her personality is so fun and she knows her stuff. She has done so much for me! She designed multiple sales funnels, helped with overall social and business strategy, created extensive FB ads, and took my Pinterest to the next level! When she started, I had 34k monthly views on Pinterest, and in just a month she got it to 218k! I couldn’t have even expected that kind of growth!”
Ashley was able to EASILY launch her newest digital product with rave success!
You can too… what are you waiting for??
FREQUENTLY ASKED QUESTIONS
What kind of business is Story Launch Method good for?
ANY business that would like to make more money and creates info products, service-based offers, product-based offers, fundraising, special events, and even physical products.
Basically: if you need to sell something, the storytelling and campaign launch method will work for you!
YES! You can use these tried-and-true social media campaign strategies to launch a new offer on any platform and the Craft Your Campaign workbook will help you customize your messaging for whatever platform you prefer.
I’m a social media manager, can I use this for all my clients?
YES! I was a social media manager for a decade and that’s how I learned what works and what doesn’t. The Story Launch Method could be an amazing resource to help you craft better campaigns for your clients — launch or just regular content.
Will I need to buy any software to use this?
NO! Everything I teach and all the resources use free software solutions — primarily Google Sheets, downloadable PDFs or Google Docs that you make a copy of and customize yourself.
What if you read all the way to here?
Then friend, I think you need this. You’re obviously hungry to make creating social content easier, more fun and enjoyable again. THIS is right up your alley!
Is all the content available immediately?
Yes! All of the content and planning templates are in the Story Launch Method members area immediately after purchase!
- HOW WOULD YOUR ONLINE BIZ BE DIFFERENT IF YOU COULD:
Know EXACTLY what stories to post and how to write them to get your HECKYES! audience connecting with the heart of your message, envisioning how your product or service will help them and get them BUYING!
- EASILY promote or launch a new product, service or offer when you need the money – without any mad hustle or long hours and know exactly what to say!
- No more posting the same generic prompts everyone’s using and expecting it to grow your business. You’ll learn how to customize these storytelling prompts to suit your audience and your business.
- Get to CELEBRATE your massive success by ditching your laptop to spend an afternoon hiking with a friend.
Story Launch Method 2020 By Kristen McCall, What is it included (Content proof: Watch here!)
01 Heart to Heart about Social Media
02 Why Story
03 Why Campaigns
04 Planning Assests