Thomas J. Reynolds – Understanding Consumer Decision Making
Original price was: $80.00.$9.97Current price is: $9.97.
Compare- Description
Description
Thomas J. Reynolds – Understanding Consumer Decision Making
Checkout more: Consumer
This product is available
You can refer to the screenshots here :
Please contact us to get free sample
The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy.
The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach.
This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.
Get Thomas J. Reynolds – Understanding Consumer Decision Making on Bookoftrader.com
Thomas J. Reynolds, Understanding Consumer Decision Making, Download Understanding Consumer Decision Making, Free Understanding Consumer Decision Making, Understanding Consumer Decision Making Torrent, Understanding Consumer Decision Making Review, Understanding Consumer Decision Making Groupbuy.