- Description
Description
Dave Rekuc (CXL) – Ecommerce Forecasting
This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.
- Clearly understand the inputs that build an ecommerce business’ monthly revenue and know how to build an accurate model yourself.
- Learn how to track your current progress against a forecast so that you can quickly adapt in real time to your progress.
- Create a channel strategy based on how it layers up to an overall revenue outcome keeping all your channels aligned towards accomplishing the overall goal.
- Understand how to use your forecast to communicate with various stakeholders internally to keep everyone aligned on working towards the overall goal.
After taking this course you will…
- Clearly understand the inputs that build an ecommerce business’ monthly revenue and know how to build an accurate model yourself.
- Learn how to track your current progress against a forecast so that you can quickly adapt in real time to your progress.
- Create a channel strategy based on how it layers up to an overall revenue outcome keeping all your channels aligned towards accomplishing the overall goal.
- Understand how to use your forecast to communicate with various stakeholders internally to keep everyone aligned on working towards the overall goal.
What You’ll Learn In Ecommerce Forecasting?
- The leaky customer bucket and why it matters for projections
- Projecting with percentiles
- Overview of creating a customer cohort-based forecast
- Creating your new customer revenue projection
- Active customer file metrics
- Recently acquired customer repeat rates
- Finalizing monthly inputs
- Review and refine your forecast
- Creating faster and easier weekly projections
- Weekly forecasting feedback loop
Sale Page: Dave Rekuc (CXL) – Ecommerce Forecasting