Description

The Ultimate Freelance Course: Six Course Bundle By Michael Janda – Instant Download!

Learn how to run your creative business like an agency veteran. More profit. Less stress.

This six suite course bundle covers everything from finding clients to managing your creative business. It includes 40+ hours of video lessons, proposal templates, contracts, pricing systems, project management templates, and much more! It is literally EVERYTHING you need to run your creative business profitably and enjoyably!

“I implemented everything you said, tripled my income, and finally took a step that I’ve been too scared to do for 5 years. Today, I gave my notice for my 11-year day job.”
– Josh Kwassman, Founder of Squareast Studio

“Since taking your course I have more than earned back the investment. I have pulled in $78k in gross revenue and brought two part time freelancers to help while still having a full time job.”
– Brian Cox, Freelance Designer

Learn how to level up your creative business!
If you are already freelancing full-time or growing a creative agency, my course will help you take it to the next level. If you are thinking about going full-time freelance, my course will give you the confidence and systems to make it succeed from the start.

• Position your business to attract more clients
• Find bigger and better clients that pay more
• Close bigger deals using my proposals & contracts templates
• Convince clients to choose you over your competitors
• Execute better project management to improve client relationships
• Manage your business in a way that maximizes profitability
• and much, much more!

What’s inside The Ultimate Freelance Course?

Course 01: Preparing for Full-time Freelance
In this course, I walk you through the things I wish I would have known when I started freelancing in 2002. Fortunately, I made more right decisions than wrong and my freelance business exploded into an Inc. 5000 agency. The lessons in this course include strategies to help you prepare for self employment including mindset preparation, financial preparation, and marketing preparation. This course also includes a lesson that contains some of the foundational principles that were at the heart of my success as a creative entrepreneur.

• Included in this course:
• More than 1 hour of video content
• 6 video lessons
• 3 downloadable resources
• How to have the right mindset for success as a freelancer
• Calculations and strategies to help you prepare financially
• Marketing preparation, including the materials you need to start selling your services
• Fundamental principles that were instrumental to the growth of my freelance biz and agency

Course 01: Preparing for Full-time Freelance Curriculum

• M01L01: Mindset Preparation (10:19)
• M01L02: Financial Preparation (13:18)
• M01L03: Marketing Preparation (21:41)
• M01L04: Support Team Preparation (9:04)
• M01L05: How to Go for it, Full-time Freelance (4:50)
• M01L06: Fundamental Principles for Creative Entrepreneurs (10:10)

Course 02: Selling Creative Services
This course is a deep dive into sales, a challenge for so many creatives. If you can’t sell, you will not succeed as a creative entrepreneur. Through more than 10+ hours of comprehensive video lessons, I will share with you the techniques I used to grow my agency, yielding $30,000,000+ in revenue over 15 years and effectively closing more than 2,000 projects for high-profile clients including Disney, Google, ABC, NBC, Fox, Warner Bros., Pepsi, YouTube and many others.

Included in this course:

• More than 10+ hours of video lessons
• 49 lessons
• 17 downloadable templates, worksheets, and tools
• Comprehensive strategies to help you choose a niche
• Downloadable worksheets to you define your market position
• Worksheets and formulas that will help you write your marketing messages
• Fundamental sales principles explained in detail
• Scripts and example conversations you can start using with your potential clients
• Worksheets and strategies to help you vet clients
• Downloadable capabilities deck templates that you can edit to effectively pitch your services to potential clients
• Downloadable spreadsheets and strategies that will help you track your sales efforts, identify problems, and rectify them
• Downloadable discovery meeting questionnaires for many different types of projects
• This course will change the way you view sales and give you strategies to sell in a “non-sleazy” way

Course 02: Selling Creative Services Curriculum

Module 01: Positioning Your Business

• M01L01: Developing a Vision (24:17)
• M01L02: Market Positioning (9:34)
• M01L03: Finding Your Niche (11:53)
• M01L04: Niche Funnels (12:27)
• M01L05: Validating a Niche (7:48)
• M01L06: Unique Value Proposition (12:25)
• M01L07: Understanding Your Sales Position (15:18)
• M01L08: Freelancer or Agency Brand? (21:54)
• M01L09: Referring to Your Business (3:58)
• M01L10: Creating an Elevator Pitch (9:50)
• M01L11: Three Marketing Summaries (14:27)

Module 02: Finding Clients

• M02L01: Sales Principles (15:21)
• M02L02: Building Trust (5:58)
• M02L03: Hot, Warm, & Cold Sales Strategies (10:49)
• M02L04: Client Genealogy (5:27)
• M02L05: Relationship Levels (10:21)
• M02L06: Staying Top of Mind (15:19)
• M02L07: The Rule of Seven (6:00)
• M02L08: Finding Hot Leads (10:18)
• M02L09: Finding Warm Leads (12:18)
• M02L10: Finding Cold Leads (26:00)
• M02L11: Selling to Pain Points (16:14)
• M02L12: Finding Your First Client (5:33)
• M02L13: Finding Better Clients (15:05)
• M02L14: Using Freelancer Sites (11:37)
• M02L15: Understanding Buyer Roles (11:54)
• M02L16: Body Language and Sales (8:32)
• M02L17: People Skills 101 (17:56)
• M02L18: Overcoming Sales Introversion (14:38)
• M02L19: Tracking Sales Efforts (15:16)

Module 03: Capabilities Decks

• M03L01: Capabilities Decks Overview (16:53)
• M03L02: Capabilities Deck – How to Edit (14:27)
• M03L03: Capabilities Deck – Agency Overview (8:56)
• M03L04: Capabilities Deck – Identity Design (14:00)
• M03L05: Capabilities Deck – Print Design (9:13)
• M03L06: Capabilities Deck – Website Design (11:37)
• M03L07: Capabilities Deck – Generic Template (2:39)
• M03L08: Case Study Deck – Example (10:32)
• M03L09: Case Study Deck – Generic Template (4:20)

Module 04: Deal Flow

• M04L01: Lead to Sale Flow (8:36)
• M04L02: Qualifying Opportunities (21:08)
• M04L03: How to Analyze a New Project Opportunity (23:42)
• M04L04: Client Red Flags (28:49)
• M04L05: Discovery Meeting – Unknown Project (13:40)
• M04L06: Discovery Meeting – Identity Design (8:33)
• M04L07: Discovery Meeting – Print Design (8:09)
• M04L08: Discovery Meeting – Website Design (12:34)
• M04L09: Closing the Sale (Documents) (8:14)
• M04L10: Closing the Sale & Resolving Sales Concerns (13:57)

Course 03: Proposals & Contracts
I believe my proposal and contract strategy to be the most thorough and bulletproof in the creative industry. Every contractual lesson I learned from experimenting through thousands of client pitches and 15 years of agency grind is now available in this course. I’ve included pre-written proposal templates to help you sell more effectively and pre-written contracts to help you control the client engagement. With my proposal and contract strategy everybody wins. The client will know exactly what you will do for them. You will know exactly how to execute and get paid for your work. These are the proposals and contracts I used to execute on projects for a client list that included Disney, Google, ABC, NBC, Fox, Warner Bros., National Geographic, and many other amazing brands.

Included in this course:

• More than 8+ hours of video lessons
• 28 detailed lessons explaining every proposal and contract clause
• 16 downloadable proposal and contract templates (templates are in Adobe InDesign format and PDF)
• Example presentations you can model for your clients sales meetings
• Downloadable spreadsheets and strategies to help you track your proposals and better understand your creative business
• Downloadable proposal templates for many types of projects – easy to edit and easy to use
• Downloadable contract templates (statements of work) that you can easily edit to contract your clients more effectively
• Legal terms for your contracts with clear explanations of each clause
• Downloadable change order templates (addendums) and crystal clear instructions of how, and when, to use them
• Downloadable simple proposal template with explanations of how to use it
• Downloadable rough estimate and how to use it in your business
• A solid contract is the best way to ensure a happy client, this course will change your business

Course 03: Proposals and Contracts Curriculum

Module 01: Proposals & Contracts Overview

M01L01: Proposals & Contracts Overview (15:18)

• M01L02: Phased Based Production Strategy Overview (20:24)

Module 02: Proposals

• M02L01: Proposal Overview (21:05)
• M02L02: Proposal Template – How to Edit (11:02)
• M02L03: Proposal Template – Logo Design (32:20)
• M02L04: Proposal Template – Print Design (18:24)
• M02L05: Proposal Template – Website Design and Development (26:15)
• M02L06: Proposal Template – Generic Template (4:06)
• M02L07: Combining Proposals (7:44)
• M02L08: Proposal Presentations (10:43)
• M02L09: Proposal and SOW Numbering Formula (7:57)
• M02L10: Tracking Proposals & SOWs (8:14)

Module 03: Statements of Work (Project Contracts)

• M03L01: Statement of Work (SOW) Overview (21:35)
• M03L02: SOW Template – Generic Project (37:15)
• M03L03: SOW Template – Terms and Conditions (27:31)
• M03L04: SOW Template – Website Design and Development (39:23)
• M03L05: SOW Template – Logo Design (26:06)
• M03L06: SOW Template – Print Brochure Design (23:59)
• M03L07: SOW Template – Website Maintenance (18:49)
• M03L08: SOW Template – Time-based Engagements (24:48)
• M03L09: SOW Template – Retainers (13:41)
• M03L10: Combining SOWs (7:28)
• M03L11: Delivering an SOW (6:01)

Module 04: Master Service Agreements (MSA)

• M04L01: MSA Overview (7:53)
• M04L02: MSA Template (6:03)

Module 05: Other Agreements

• M05L01: Rough Estimate Template (8:22)
• M05L02: Simple Proposal Template (10:24)
• M05L03: Addendums / Change Orders Template (9:21)

Course 04: Pricing Creative Services
If you’ve ready my book, The Psychology of Graphic Design Pricing, you will know my pricing methodology. But you’ve never heard it explained like this. In this detailed pricing course, I take you step by step through my process to help you understand your numbers, price your work with confidence, and close better deals for more profit. This course goes into more detail than my book and also includes my “Price Master System” which you can use to improve the profitability of your creative business. (If you’ve read my book already, this course goes deeper. If my book isn’t available in your area or language, this course will dramatically change the way you price your work and improve your profitability.)

Included in this course:

• More than 7+ hours of video lessons
• 31 video lessons
• 8 downloadable resources
• Thorough explanations of pricing presentation strategies including price anchoring, price bracketing, pricing design strategies, price rounding and more
• Comprehensive formulas and calculations to help you understand your numbers
• Downloadable worksheets that will empower you to calculate your pricing and choose a final price that your clients will approve
• Downloadable spreadsheets that automatically calculate your hourly production costs based upon the actual costs of your business
• Downloadable spreadsheets for my “Price Master System” which you can use price your projects with confidence

Course 04: Pricing Creative Services Curriculum

Module 01: Pricing Fundamentals

• M01L01: Three Pricing Variables (10:20)
• M01L02: Profitability & Hourly Burn Rate (8:24)
• M01L03: Calculating Hourly Burn Rate (Part-time Freelancer) (7:53)
• M01L04: Calculating Hourly Burn Rate (Full-time Freelancer) (23:45)
• M01L05: Calculating Hourly Burn Rate (Agency) (21:41)
• M01L06: Calculating Production Cost (10:51)
• M01L07: Calculating Market Value (28:46)
• M01L08: Calculating Client Budget (26:03)
• M01L09: Creating a Pricing Spectrum & Pricing Scenarios (31:11)
• M01L10: Verifying Your Final Price (4:35)

Module 02: Pricing Structures

• M02L01: Fixed Bid Pricing (8:54)
• M02L02: Hourly Pricing (18:51)
• M02L03: Bucket of Hours (15:14)
• M02L04: Retainers (23:34)
• M02L05: Dedicated Resources (14:10)
• M02L06: Partnerships (16:53)
• M02L07: Pricing Structures Review (12:45)

Module 03: Price Master System

• M03L01: Price Master System – Overview (7:57)
• M03L02: Price Master System – Identity Project (20:53)
• M03L03: Price Master System – Print Project (14:29)
• M03L04: Price Master System – Digital Project (20:09)

Module 04: Pricing Extras

• M04L01: Pricing Mindset Rules (8:20)
• M04L02: Line-item & Phased Pricing (7:38)
• M04L03: Price Anchoring (14:10)
• M04L04: Price Bracketing (9:30)
• M04L05: Design & Price Perception (3:52)
• M04L06: Solution First, Price Second (4:39)
• M04L07: Value Based Pricing (16:40)
• M04L08: The Left-Digit Effect & Rounding Prices (8:30)
• M04L09: Show Your Discounts (4:02)
• M04L10: Rush Fees (6:49)

Course 05: Project Management for Creatives
In this course I share the production systems and strategies that resulted in hundreds of happy clients and countless referrals. I used these strategies to execute on projects of Disney, Google, Fox, FX Networks, Netflix, ABC, NBC, and tons of other great brands. Repeat customers and referrals are the key to growing your creative business. I’ll show you how to deliver top-notch client experiences and execute on projects in a way that minimizes stress.

Included in this course:

• More than 7+ hours of video lessons
• 38 video lessons
• 13 downloadable templates and tools
• Project management strategies and structures for a variety of sized creative businesses
• Turnkey and downloadable checklist processes to guide you in the execution of identity projects, print projects, and website projects
• Downloadable template to guide you in the creation of systems for the services you provide in your creative business
• Downloadable critique checklist to help you improve your eye for detail and increase the quality of your work
• Turnkey systems to improve your ability to do competitive, audience, and design research
• Communication strategies and prewritten messages you can begin using today to help you provide an excellent customer experience
• Downloadable presentation templates for identity, print, and website projects
• Post mortem strategies and templates to help you close out projects effectively, receive future work from your clients, and ask for client testimonials
• This systematic and turnkey course will help you immediately begin producing work like a top-tier creative veteran